Search engine optimization vs Search engine marketing (PPC)
The biggest confusion is that of classifying search engine optimization with search engine marketing, better known as pay per click. SEO is not for every site and most importantly is not guaranteed. At any given time a search engine can change their algorithm thus completely dropping a website or page out of the search results. A more secure way of achieving traffic and visitors is through search engine marketing(SEM) or PPC. Despite paying on a pay per click basis, traffic is more steady and is guaranteed as long as continuance of payment is set. Many successful online websites pay $20-$10,000 per day on PPC advertising controlling where and when they want searchers to go. The best tip would be to successfully combine both search engine optimization with search engine marketing to achieve the most profit or return on investment online.
Search engine marketing ( SEM) is another form if Internet marketing that promotes a website by increasing results in the search engines through paid placement. This is often referred to as PPC or pay per click marketing. Search engine marketing is one of the most valuable forms of internet marketing and is prefers here at WebsitesbyJake.com. Rather than banking on Google’s judgment, you can create a steady source of visitors to your website daily, thus creating sales on a regular basis. One of the most common mistakes made by online and amateur internet marketers today, is that of only using organic search engine marketing or search engine optimization. One day you could be at the very top, and the next you could be completely gone off the first 3 pages. Nothing is guaranteed in organic search, and no successful online business should be gambling with their marketing efforts.
As of 2009, online retailers spent over $13 billion on search engine marketing along. The largest search engine marketing vendors are Google, Yahoo and Microsoft. Due to the complexity of today’s technology search marketing agencies have surfaced, even being used in conjunction with search engine optimization firms. Search engine marketing can also give you and your website a competitive advantage due to the fact that you can test your market and find all the most profitable keywords amongst your niche, rather than spending hundreds of hours and hoping that the search engines index your web page high.
SEM should not be confused with SEO, as search engine marketing uses ad words which companies pay on a per click basic, where search engine optimization is the use of on page optimization factors and the hope of being indexed by search engines. SEM is often a more tedious and time consuming task, as a successful online marketing campaign requires constant adjusting, monthly if not weekly. ROI or return on investment is something all businesses want to think about, and with the ability to guarantee a certain amount of traffic or sales, why waste all your time relying on SEO alone? Call WebsitesbyJake.com, your local SEM professionals.
